Call us!     888.438.3152
New Call-to-action

9 Email Marketing Blogs You Should Be Reading

December 2, 2016

Diana Robbins
Between LinkedIn, your email inbox, and social media it can be a struggle to keep up with everything going on around us, let alone keep up with the latest thought leadership in the email marketing ...
Read the rest

Better Triggered Email: 5 Ways to Engage New Email Subscribers Right Away

November 17, 2016

Rob Mackenzie
It’s the holiday season. Chances are your website is getting more attention than usual and being exposed to new eyeballs…eyeballs belonging to people who just might decide to become new subscribers ...
Read the rest

3 + 3  Tips for Writing a Marketing Email That Works

November 1, 2016

Rob Mackenzie
You can have countless email marketing tools at your disposal, and invest in the latest and greatest in email automation and technology, but there’s one thing you can’t do without: your email copy. ...
Read the rest

Should marketers be worried about the blockchain?

October 24, 2016

Ameer Rosic
Are you a marketer or entrepreneur? If so, keep reading. If you haven't heard already, there is a new technology taking the world by storm. That technology is “The blockchain”.
Read the rest

10 Essential KPIs to Guide Your Email Marketing Campaigns

October 20, 2016

Rob Mackenzie
  Now that you’re launching your email marketing campaigns, it’s time to pay attention to how well they’re performing. We do this by keeping track of what we call Key Performance Indicators, or KPIs. ...
Read the rest

9 Types of Email Marketing Campaigns You Should Already Be Using

October 19, 2016

Rob Mackenzie
In an earlier blog post, we talked about how to get started with your first email marketing campaign. In it, we started with a definition of a “campaign,” with an emphasis on the word systemic (thank ...
Read the rest

The 8 Most Important Metrics To Effectively Measure The Results of Your Email Marketing Campaigns

October 11, 2016

Manny Ju
When you bake a cake, you mix up the batter, put it in the oven, frost it once cooled, and serve it up to your friends and family. And said cake is not thought about again.   Email marketing is not ...
Read the rest

How to Build Your First Email Marketing Campaign in 16 Steps

October 11, 2016

Rob Mackenzie
 It’s time to build that first email marketing campaign. Wow. It can be overwhelming! Where do you even start when there is so much to be done?! We’re here to help you break down this first big task ...
Read the rest

How to Succeed this Summer with your Email Marketing

July 27, 2016

Ross Andrew
While we all want to enjoy the summer heat, deep blue sea and refreshing cold drinks, it is imperative for you to ensure that everything is going fine with your email marketing campaigns.
Read the rest

A/B Split Testing Works – So Why Do We Keep Leaving Money on the Table?

July 21, 2016

Dela Quist
You’d be hard-pressed to find any email marketer that says A/B testing does not work. But to what degree it works and the best method to use are hot topics of debate.
Read the rest

Why An Effective Email Strategy Is So Pivotal

July 19, 2016

Ramli John
Let’s start off with a visualization exercise; be warned, the ending will make you cringe just a bit.
Read the rest

Effective Ways to Improve Your Email Deliverability

July 14, 2016

Tim Starr
Whether you’re a veteran or new to email marketing, you know that it is not an easy task. We tend to think that sending emails to subscribers and customers should be as easy as pie, but a major ...
Read the rest

What Exactly is Email Deliverability?

July 12, 2016

Tim Starr
While there’s so many reasons to be thankful about modern technology and how it helps to make our lives easier, individuals need to have a willingness to learn in order to fully understand it.
Read the rest

Know The Law: 4 Must-Know Rules for Email Marketing

July 7, 2016

Tim Starr
In 2003, the United States enacted the CAN-SPAM Act. This law was intended to prevent solicitation, and has many provisions to protect consumers from receiving unwanted emails.
Read the rest

Cleansing.. Done the Maropost Way

July 5, 2016

Manny Ju
Have you ever wondered if your emails are getting read by your audience? With the expenses that come with sending mass emails, marketing, and each individual campaign, it is paramount to make sure ...
Read the rest

How to Create an Effective Mobile-Friendly Email

July 1, 2016

Manny Ju
In today’s society, marketers are very concerned with how their emails appear on mobile phones.
Read the rest

Applying the Best Marketing Strategy to Boost Your Business

June 29, 2016

Ramli John
Sometimes, you market your business without even knowing it. Each time you talk about your business, you are actually marketing it. Any discussion about your company is a chance to promote your ...
Read the rest

Applying Email Segmentation or List-Cleaning Inactive Emails

June 28, 2016

Tim Starr
Email marketing campaigns are complicated. Each Internet Service Provider (ISP), individual account, and business email exchange applies different rules, so businesses turn to specialists like ...
Read the rest

Succeed in your Marketing with Customer Journeys

June 27, 2016

Ross Andrew
It’s been reported that 88 percent of the top marketing teams believe that the customer journey is important to the success of the complete marketing strategy. The other 12 percent of teams are doing ...
Read the rest

How To Utilize Social Networks With your Marketing

June 24, 2016

Isaac Owusu
Regardless of your age or location, it would be foolish to underestimate the role of social media in email marketing.
Read the rest

What Is Meant By Marketing Strategy?

June 23, 2016

Ramli John
Our brains are amazing at tuning out the things they don’t need and it’s done automatically. This actually helps keep us from going mad. A good example is the experience of encountering a completely ...
Read the rest

The Magic and Benefits of Digital Marketing

June 22, 2016

Ross Andrew
Digital marketing has definitely changed how businesses and their consumers interact with each other. With consumers dictating the pace, you no longer see businesses pushing their message out to ...
Read the rest

How to Make Your Email Marketing More Mobile Friendly

June 21, 2016

Manny Ju
In 2015, nearly two-thirds of Americans owned a smartphone. With the advancements in 2016 alone, make no mistake that when it comes to mobile, the revolution is here.
Read the rest

Getting to know what exactly is Privacy Abuse

June 20, 2016

Tim Starr
Allow me to grab your attention to describe a terrible scenario in the eyes of consumers. When online browsers, readers, and shoppers (those whose business you want!) decide to either sign up for ...
Read the rest

From Address Addition to Address Books: Tips For Whitelisting

June 16, 2016

Tim Starr
There’s nothing more frustrating than crafting a fun, compelling email offer only to have it end up in your subscribers’ spam folders. After all, an extensive subscription base is worthless if ...
Read the rest

How The LinkedIn Acquisition Impacts your Email Marketing

June 15, 2016

Ross Andrew
Along with the Maropost Marketing Cloud, there are other avenues available that will help propel your marketing campaign to the next level. Developing your brand is only part of the challenge – you ...
Read the rest

Making Subscribers out of Your Instagram Followers

June 14, 2016

Isaac Owusu
So you’ve worked hard to increase your brand’s presence on Instagram. By snapping some awesome shots and engaging with your target audience, you’ve pulled in lots of followers. Your posts get dozens ...
Read the rest

5 More Things Every Email Marketer Should Do

June 7, 2016

Bob Frady
A little while back we posted 5 Things Every Email Marketer should do. The response was so great that we thought we’d post the next chapter – 5 MORE Things that every email marketer should do.
Read the rest

Email Marketing is HOT!

June 6, 2016

Bob Frady
Yesterday, Vista Equity Partners agreed to purchase Marketo for $1.8 billion.
Read the rest

Keep Readers in the Know with Permission Reminders

May 31, 2016

Isaac Owusu
Permission reminders are crucial for not only your customer engagement, but avoiding the spam folder. These reminders, which are commonly placed at the footer of an email message, are effective as ...
Read the rest

Drive Your Email Revenue with Your Calls to Action

May 25, 2016

Isaac Owusu
Email communications – while also being effective for branding – are all about driving actions. This piece will touch on a few tips to tweak your Calls to Action (CTA) to increase traffic on your ...
Read the rest

Create Marketing Automation in Just 4 Minutes!

May 24, 2016

Isaac Owusu
Workflows - Maropost Marketing Cloud's term for marketing automation - helps you to make repeatable, consistent, lights-out email programs that drive user engagement and revenue. The speed, power and ...
Read the rest

Emails getting blocked? There's a way out.

May 24, 2016

Bob Frady
Sometimes you get blocked from a recipient’s inbox. It’s never fun. There are some things you can do to help, but it’s going to take some time before you get things fixed. The good news? If you’re ...
Read the rest

How to Convey a Sense Of Urgency With Your Recipients

May 20, 2016

Isaac Owusu
An effective call to action (CTA) is simple; it immediately brings out the urgency in the reader to do your desired action. This sounds easy in theory, but the execution is where many marketers find ...
Read the rest

Let Welcome Messages Improve your Deliverability

May 16, 2016

Bob Frady
In looking at deliverability issues for senders, there are several areas you need to understand - technical setup, having the proper number of IPs, prioritizing your send based upon user data and, of ...
Read the rest

Save Yourself from Email Jail

May 11, 2016

Bob Frady
Sending emails – especially when you produce them under a time crunch - is challenging. There are a number of pieces that all come together to make a great email. Miss one of them and you can end up ...
Read the rest

What’s the Right Number of IPs for My Email Program?

May 10, 2016

Bob Frady
One of the more vexing issues with email is determining the correct number of IPs you’ll need to successfully run your email marketing program. It is absolutely essential to get a sufficient quantity ...
Read the rest

Triggered Email Programs you should start today

April 25, 2016

Bob Frady
Your email marketing efforts will go much further through the use of triggered email programs. These sets of automated email programs do a great job of sending relevant and timely emails to those on ...
Read the rest

Put your unsubscribes to work

April 19, 2016

Isaac Owusu
Facing the reality that somebody no longer wants to work with you is a humbling experience, but it’s necessary. This also applies to your email marketing, as you may have continual concerns with the ...
Read the rest

9 Subject Lines That Grabbed Our Attention And One Reason Why

April 14, 2016

Ramli John
Remember the early days of email, where people actually had to connect to the Internet, boot up their AOL account and hear the familiar voice say:
Read the rest

5 Things Every Email Marketer Should Do

April 8, 2016

marketing
If you’re an email marketer, here are five things that will power up your email program. While we could spend a long time discussing each of these topics, for now, here are the highlights::
Read the rest

How to Create the Perfect Email Campaign in 5 Easy Steps

February 28, 2016

admin
Social media is all the hype. Content marketing is still king; but email marketing never changed. It has always been and it still remains one of the best communication channels for companies and ...
Read the rest

How to Hire a GREAT Email Marketer

January 22, 2016

marketing
One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.”
Read the rest

The Beginner’s Guide to Email Marketing

December 18, 2015

marketing
According to the Direct Marketing Association, in 2013, 66% of consumers made a purchase online as a result of an email marketing message. Are you seeing these kinds of results? If you’re not, you ...
Read the rest