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The Perfect Slice: How to Segment Your Email List for Better Results

January 20, 2017

Kelly Brown
There are hundreds of different ways to sort and segment your email lists. But the best way to organize your email list will always come back to your foundations and a few key factors.
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The 5 Email Deliverability Terms You Need to Know (and How They Can Improve Your Deliverability Rate)

January 18, 2017

Srishti Gurwara
What’s in a name? Email deliverability measures your ability to deliver emails to your recipients without being lost, blocked, or otherwise ending up in spam. According to one report, only 79% of ...
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Win Back Inactive Subscribers with a Reactivation Email Campaign

January 11, 2017

Srishti Gurwara
The email list is among the marketer’s most consistent and reliable of tools. Your recipients have all opted-in to be included in your communications and they have all demonstrated an interest in ...
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Don’t Get Fined $10 Million – How CASL is Changing in 2017

January 9, 2017

Kelly Brown
Full disclosure: I am not a lawyer. I am simply an (excellent) email marketer with expertise and experience surrounding CASL. This blog post should not be taken as legal advice. When in doubt, ...
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13 Mistakes You’re Making That Will Land Your Emails in Spam

January 5, 2017

Kelly Brown
There's nothing worse for an e-mail marketer than having their e-mails land in spam. First of all, who decides what’s spam? There are two groups: • The ISPs (like Yahoo! and Comcast) • The people on ...
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9 Email Marketing Blogs You Should Be Reading

December 2, 2016

Diana Robbins
Between LinkedIn, your email inbox, and social media it can be a struggle to keep up with everything going on around us, let alone keep up with the latest thought leadership in the email marketing ...
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Better Triggered Email: 5 Ways to Engage New Email Subscribers Right Away

November 17, 2016

Rob Mackenzie
It’s the holiday season. Chances are your website is getting more attention than usual and being exposed to new eyeballs…eyeballs belonging to people who just might decide to become new subscribers ...
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3 + 3  Tips for Writing a Marketing Email That Works

November 1, 2016

Rob Mackenzie
You can have countless email marketing tools at your disposal, and invest in the latest and greatest in email automation and technology, but there’s one thing you can’t do without: your email copy. ...
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Should marketers be worried about the blockchain?

October 24, 2016

Ameer Rosic
Are you a marketer or entrepreneur? If so, keep reading. If you haven't heard already, there is a new technology taking the world by storm. That technology is “The blockchain”.
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10 Essential KPIs to Guide Your Email Marketing Campaigns

October 20, 2016

Rob Mackenzie
  Now that you’re launching your email marketing campaigns, it’s time to pay attention to how well they’re performing. We do this by keeping track of what we call Key Performance Indicators, or KPIs. ...
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9 Types of Email Marketing Campaigns You Should Already Be Using

October 19, 2016

Rob Mackenzie
In an earlier blog post, we talked about how to get started with your first email marketing campaign. In it, we started with a definition of a “campaign,” with an emphasis on the word systemic (thank ...
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The 8 Most Important Metrics To Effectively Measure The Results of Your Email Marketing Campaigns

October 11, 2016

Manny Ju
When you bake a cake, you mix up the batter, put it in the oven, frost it once cooled, and serve it up to your friends and family. And said cake is not thought about again.   Email marketing is not ...
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How to Build Your First Email Marketing Campaign in 16 Steps

October 11, 2016

Rob Mackenzie
 It’s time to build that first email marketing campaign. Wow. It can be overwhelming! Where do you even start when there is so much to be done?! We’re here to help you break down this first big task ...
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How to Succeed this Summer with your Email Marketing

July 27, 2016

Ross Andrew
While we all want to enjoy the summer heat, deep blue sea and refreshing cold drinks, it is imperative for you to ensure that everything is going fine with your email marketing campaigns.
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A/B Split Testing Works – So Why Do We Keep Leaving Money on the Table?

July 21, 2016

Dela Quist
You’d be hard-pressed to find any email marketer that says A/B testing does not work. But to what degree it works and the best method to use are hot topics of debate.
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Effective Ways to Improve Your Email Deliverability

July 14, 2016

Tim Starr
Whether you’re a veteran or new to email marketing, you know that it is not an easy task. We tend to think that sending emails to subscribers and customers should be as easy as pie, but a major ...
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What Exactly is Email Deliverability?

July 12, 2016

Tim Starr
While there’s so many reasons to be thankful about modern technology and how it helps to make our lives easier, individuals need to have a willingness to learn in order to fully understand it.
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Know The Law: 4 Must-Know Rules for Email Marketing

July 7, 2016

Tim Starr
In 2003, the United States enacted the CAN-SPAM Act. This law was intended to prevent solicitation, and has many provisions to protect consumers from receiving unwanted emails.
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Cleansing.. Done the Maropost Way

July 5, 2016

Manny Ju
Have you ever wondered if your emails are getting read by your audience? With the expenses that come with sending mass emails, marketing, and each individual campaign, it is paramount to make sure ...
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How to Create an Effective Mobile-Friendly Email

July 1, 2016

Manny Ju
In today’s society, marketers are very concerned with how their emails appear on mobile phones.
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Applying Email Segmentation or List-Cleaning Inactive Emails

June 28, 2016

Tim Starr
Email marketing campaigns are complicated. Each Internet Service Provider (ISP), individual account, and business email exchange applies different rules, so businesses turn to specialists like ...
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Succeed in your Marketing with Customer Journeys

June 27, 2016

Ross Andrew
It’s been reported that 88 percent of the top marketing teams believe that the customer journey is important to the success of the complete marketing strategy. The other 12 percent of teams are doing ...
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The Magic and Benefits of Digital Marketing

June 22, 2016

Ross Andrew
Digital marketing has definitely changed how businesses and their consumers interact with each other. With consumers dictating the pace, you no longer see businesses pushing their message out to ...
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How to Make Your Email Marketing More Mobile Friendly

June 21, 2016

Manny Ju
In 2015, nearly two-thirds of Americans owned a smartphone. With the advancements in 2016 alone, make no mistake that when it comes to mobile, the revolution is here.
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Getting to know what exactly is Privacy Abuse

June 20, 2016

Tim Starr
Allow me to grab your attention to describe a terrible scenario in the eyes of consumers. When online browsers, readers, and shoppers (those whose business you want!) decide to either sign up for ...
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From Address Addition to Address Books: Tips For Whitelisting

June 16, 2016

Tim Starr
There’s nothing more frustrating than crafting a fun, compelling email offer only to have it end up in your subscribers’ spam folders. After all, an extensive subscription base is worthless if ...
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How The LinkedIn Acquisition Impacts your Email Marketing

June 15, 2016

Ross Andrew
Along with the Maropost Marketing Cloud, there are other avenues available that will help propel your marketing campaign to the next level. Developing your brand is only part of the challenge – you ...
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5 Things Every Email Marketer Should Do

April 8, 2016

marketing
If you’re an email marketer, here are five things that will power up your email program. While we could spend a long time discussing each of these topics, for now, here are the highlights::
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How to Create the Perfect Email Campaign in 5 Easy Steps

February 28, 2016

admin
Social media is all the hype. Content marketing is still king; but email marketing never changed. It has always been and it still remains one of the best communication channels for companies and ...
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How to Hire a GREAT Email Marketer

January 22, 2016

marketing
One question I continually hear from prospects is “we’re looking to hire someone for an email role…but we’re not sure what to look for.”
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The Beginner’s Guide to Email Marketing

December 18, 2015

marketing
According to the Direct Marketing Association, in 2013, 66% of consumers made a purchase online as a result of an email marketing message. Are you seeing these kinds of results? If you’re not, you ...
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