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Email Marketing

Keep Readers in the Know with Permission Reminders

May 31, 2016

Isaac Owusu

Permission reminders are crucial for not only your customer engagement, but avoiding the spam folder. These reminders, which are commonly placed at the footer of an email message, are effective as they provide subscribers an explanation of how they ended up on your mailing list.

So how can you ensure you’re doing permission reminders properly? We’ve provided some traits that should be found within your successful permission reminders.

1. Being provable

This might be the most important trait for your permission reminders. Your messages absolutely must prove to the recipient that you were granted permission to place them on your mailing list. The spam issue is something you have to unfortunately anticipate as you send email campaigns, and if your offering is met with the spam tag these reminders help in defending yourself.

To avoid having ISPs escalate the issue to where your email account may be compromised, utilize trackable permission reminders that identify information about the recipient, and even their activity. It is not enough to simply use a person’s interest in your product or business to imply their agreement to be on your list, be diligent and prove that they did indeed opt-in to the list. Arming your permission reminders with this information protects your campaigns in the case of being dealt the spam label.

An example of a provable permission reminder would be something like "You receive this email newsletter because you opted-in to our mailing list after downloading our mobile application."

2. Being specific

As we’ve already mentioned having trackable elements in your permission reminders is a great benefit to protect yourself from future issue, however, the element of specificity helps your reminders resonate with people.

Whether they opted in to your emails after buying something in your store or opted in after reading an article that you published, it is good practice to let subscribers know where the exact point of contact was. Think of it this way, if a subscriber is having second thoughts about receiving your mail and wonders “why did I ever sign up for this stuff” seeing your permission reminder could put them back in that happy place that they were in when they originally opted in.

A strong, specific permission reminder is something along the lines of "You’re receiving this newsletter because you opted-in for our monthly newsletter when you purchased the flight simulator software through our website on April 16, 2016."

3. Being polite

This is an essential ideal that should be carried out in everything you do involving customer engagement. Permission reminders should be presented in a manner that expresses a level of gratitude and respect, seeing that the subscriber is allowing you into their inbox.

Providing clear details that are not difficult to decipher by the average subscriber goes a long way in doing this. Being not only careful, but also respectable toward one’s time and space should be the focus of what you write. The best chance for positive engagement is when the reader of the reminder feels the sender treats them as a person rather than just another email address.

Being polite in your permission reminders shouldn't be hard, but just in case you need some help, here's a look at how it is properly executed:

"We wanted to inform you that you received this email because you opted-in to software update notifications when you bought our app on January 14, 2016. Thank you for your purchase."

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Isaac Owusu

Isaac Owusu

Isaac is the Communications Manager at Maropost.