Cloud computing

5 Real-World Examples of Cloud Computing

September 07, 2017

Corey Savard

Communication is not unique to humans. 

Animals like the African ground squirrel work in teams, with a “scout” sitting atop the den while the rest can eat safely without the fear of predators. However, the scout has help. Blackbirds will squawk when a predator is near, which serves as an inter-species alarm for the ground squirrels—though this is sometimes used to trick the squirrels into retreating while the blackbirds swoop in to eat their food.Ground squirrels know they can’t rely solely on their own pack to reach their goals, in this casefeeding in safety. Your goal, however, is revenue and ROI, so why be bound by staff limitations?

That’s where cloud computing comes in. 

Cloud computing is an infrastructure and software model that enables ubiquitous access to shared pools of storage, networks, servers, and applicationswith minimal effort. 

It allows for the processing of data on a privately-owned cloud or a third-party server, which creates maximum speed and reliability.  Perhaps it’s greatest benefit is its ease of installation, low maintenance, and scalability, so it grows with your needs.

IaaS and SaaS cloud computing has skyrocketed since 2009 and now it’s all around us. In fact, you’re probably reading this on the cloud right now. 

To give some perspective on just how vital cloud computing is and how it fits into our daily lives, here are 8 real-world examples of cloud computing:  

1. Examples of Cloud Storage

Ex: Dropbox, Gmail, Facebook

The number of cloud storage providers online seems to grow every day, each competing over the amount of storage they can provide to clients. Right now, Dropbox is the clear leader in streamlined cloud storage, by allowing users to access files on any device through its application or website with up to 1 terabyte of free storage.

Google’s email service provider Gmail, on the other hand, provides unlimited storage on the cloud, which has revolutionized the way we send emails and largely responsible for the increased usage of email worldwide.

Facebook is a mix of the two, in that it can store an infinite amount of information, images, and videos on your profile that can be easily accessed on multiple devices, but goes a step further through their Messenger app, which allows for profiles to exchange data.

2. Marketing Cloud Platforms 

Ex: Maropost Marketing Cloud, Hubspot, Adobe Marketing Cloud

A marketing cloud is essentially an end-to-end digital marketing platform for clients to manage contacts and target leads. Maropost Marketing Cloud combines easy-to-use marketing automation and hyper-targeting of leads, while at the same time ensuring emails actually arrive in the inbox, thanks to advanced email deliverability capabilities.

In general, marketing clouds fulfill a need for personalization, which is all important a marketing landscape that demands messaging be "more human". By communicating on an intimate level that your brand is here to help, it makes all the difference when it comes time to close a sale.

Is your organization a fit for Maropost's Marketing Cloud?

3. Cloud Computing in Education

Ex: Sliderocket, Ratatype, Amazon Web Services

Education is increasingly becoming entwined with advanced technology because students already are. So, in an effort to modernize classrooms, educators are adopting e-learning software like Sliderocket.

Sliderocket is a platform that students can use to build presentations, submit them, and even present them through web conferencing all on the cloud. Another tool teachers use is Ratatype, which helps students learn to type faster and offers online typing tests to check their progress. 

For school administration, Amazon’s AWS Cloud for K12 and Primary Education features a virtual desktop infrastructure (VDI) solution that allows instructors and students to access teaching and learning software on multiple devices. 

4. Cloud Computing in Healthcare

Ex: ClearDATA, Dell’s Secure Healthcare Cloud, IBM Cloud

Cloud computing lets nurses, physicians, and administrators share information quickly and easily, from anywhere on or off hospital grounds. It also saves on costs, allowing large data files to be shared instantaneously for maximum convenience, which leads to a boost in efficiency.

Ultimately, cloud technology ensures patients receive the best possible care without unnecessary delay. The patient’s condition can also be updated within minutes through remote conferencing, which saves on traveling time for doctors. 

However, many modern hospitals have yet to implement cloud computing, but are forecasted to do so in the near future.

5. Cloud Computing for Government

Uses: IT consolidation, shared services, citizen services

The U.S. government and military were early adopters of cloud computing and have set an example for the private sector to follow. The U.S. Federal Cloud Computing Strategy, introduced under the Obama administration, was instituted to accelerate cloud adoption across all departments.

According to the strategy: “focus will shift from the technology itself to the core competencies and mission of the agency.”

The U.S. government’s cloud incorporates social, mobile and analytics technologies, but adheres to strict compliance and security measures (FIPS, FISMA, and FedRAMP) to protect against threats both domestic and abroad.

Cloud computing is the answer for any business struggling to stay organized, increase ROI, or grow their email lists. We have the digital marketing cloud solutions you need to transform your business -- click on the link below to find out if you're a fit for Maropost: 

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