It's hard to keep up with the constant flood of marketing news.
Between changes to the Google algorithm, ever-evolving Facebook features, and the emergence of new marketing mediums, staying informed can feel like an almost impossible task.
Which is where newsletters come in. Resources like Unbounce and Social Media Examiner are great for receiving well-researched insights right in your inbox, so you have one less task on your morning to-do list.
Here are a few more of our favourite marketing newsletters, to help you stay up to date and find inspiration for your own (if you aren't already sending one, here's why you should be).
Now, without further delay, our picks for the 8 best marketing newsletters:
Specialization: Customer Relationship Management
Intercom is a leading customer messaging platform that allows software businesses to communicate with leads and contacts directly on their site, through their app, on social media, and by email. Founded in 2011, Intercom is now one of the fastest growing startups in Silicon Valley.
Highlight: Intercom’s customer service app handles and integrates all customer communication – combining a help desk, email, live chat, marketing automation, and contact database.
Newsletter: The Inside Intercom newsletter highlights trending topics in marketing, customer support, product management, and startups, in a once a week email.
Sign up here: https://blog.intercom.com/newsletter/
Specialization: Customer Relationship Management
Kissmetrics combines analytics, email marketing automation, and segmentation all on one platform – making it easy to understand and engage with your customers. Their platform also seamlessly integrates with the apps and platforms your business is already using.
Highlight: Kissmetrics was co-founded by digital marketing guru Neil Patel in 2008.
Newsletter: Their newsletter gives you a daily roundup of the latest blog posts on Kissmetrics – covering all things analytics, marketing, and testing.
Sign up here: http://grow.kissmetrics.com/blog-newsletter-signup
Specialization: Technology news
Techvibes is a Canadian tech hub for industry news, with long-form articles, events and job postings. They also host Techfest – a recruiting event for digital businesses – launched in 2013.
Highlight: Techvibes is behind the annual Canadian Startup Awards, which celebrates “Canada’s best and brightest in the tech space.”
Newsletter: Get the latest tech news from around the world every day!
Sign up here: https://techvibes.com/
Specialization: SEO and Inbound Marketing Analytics
No best marketing newsletter list would be complete without Moz! They're a browser plugin used to assess the domain authority, page authority, and backlinks associated with a site ranking for a keyword.
Highlight: Moz hit 30,000 subscribers in 2015 and secured $10 million in Series C funding from the Foundry Group in 2016.
Newsletter: The Moz Top 10 is a bi-monthly newsletter containing high-level SEO and digital marketing news.
Sign up here: https://moz.com/moztop10
Specialization: Sales Funnel Optimization
DigitalMarketer is the premier source for the latest trends and strategies marketers need in an increasingly competitive online market. They also provide a wide range of downloadable templates for everything from social media to site structure.
Highlight: They have the world’s largest community of digital marketers, with 15,000 members and growing on their DM Lab platform.
Newsletter: Signing up for the DigitalMarketer Newsletter gives you access to new case studies and reports right in your inbox every week.
Sign up here: http://www.digitalmarketer.com/#learn-more
Specialization: Everything marketing
MarketingProfs is a resource site for modern marketing tools, articles, training, seminars, and forums. Their team is made up of marketing experts from a wide range of disciplines, so you’re sure to find the answers you’re looking for.
Highlight: Has a community of over 600,000 marketing professionals.
Newsletter: The newsletter is a daily roundup of lessons, perspectives, know-how, and practical marketing insights from the MarketingProfs blog.
Sign up here: https://www.marketingprofs.com/newsletters/marketing/
Specialization: Landing Page Optimization
Unbounce offers an industry-leading platform for building custom landing pages with the ability to add overlay. They also provide a variety of templates that make boosting conversions easy.
Highlight: Unbounce’s landing page platform has generated over 250 million conversions for businesses.
Newsletter: Their newsletter is packed with the latest conversion tips to help you crush your next marketing campaign. You can choose between receiving emails either daily or weekly.
Sign up here: https://unbounce.com/blog/
Specialization: Social Media
Topping off the 8 Best Marketing Newsletters is Social Media Examiner – the world’s largest social media marketing resource. They help businesses discover how to use social media to connect with customers, generate awareness, drive traffic, and increase sales.
Newsletter: Stay in the loop with the latest social media tips, stats, and tools all in one daily email.
Sign up here: http://www.socialmediaexaminer.com/
Now that you know what a high converting newsletter looks like, here's 52 tips to improve your email marketing: